Make (previously known as Integromat) is a visual automation and integration platform that allows users to connect apps, transfer data and automate complex workflows without writing code. With its intuitive drag-and-drop interface, Make helps businesses design custom workflows (called “scenarios”) that connect thousands of applications and APIs. From automating emails and syncing CRMs to managing cloud data and analytics, Make offers complete flexibility and power to create tailored automation processes. Rebranded from Integromat, Make continues to serve as a go-to solution for individuals, startups and enterprises seeking robust and visually intuitive workflow automation.
🌐 Website: https://www.make.com/
💡 Key Insight: Make's operations-based pricing model means a complex 10-step scenario costs the same as a simple 1-step scenario per execution — giving power users the ability to build arbitrarily complex workflows without the escalating per-task costs of competitors.
Make has clear strengths and limitations worth knowing before committing. Explore all features →
How does Make compare against the closest alternatives? Highlighted row = Make. Pricing verified May 2026.
| Competitors | Core Type | AI Capability | Unique Strength | Best For | Limitation |
|---|---|---|---|---|---|
| Make | Visual Automation Platform (iPaaS) | Workflow automation + AI agents | Visual builder + deep logic control | SMBs, startups, automation experts | Learning curve |
| Zapier | No-code Automation | Task automation | Easy setup + huge app library | Beginners & marketers | Limited complex workflows |
| Tray.io | Enterprise iPaaS | AI + workflow automation | Advanced orchestration + scalability | Enterprises | Expensive |
| Workato | Enterprise Automation | AI + enterprise workflows | Enterprise-grade automation | Large enterprises | Very expensive |
| n8n | Open-source Automation | Workflow automation | Open-source flexibility | Developers | Requires technical setup |
| Pabbly Connect | Budget Automation Tool | Task automation | One-time pricing option | SMBs & solopreneurs | Limited advanced logic |
Pricing sourced from the official website. Confirm latest pricing at https://www.make.com/ →
| Plan | Price | What's Included | Type |
|---|
Make is a solid choice for power automation users, marketing teams and developers needing complex visual workflow automation, backed by its most powerful visual workflow builder with complex routing and data transformation tools. The platform has earned a reputation in the API Integration Automation space through consistent performance and an active product development roadmap.
Teams evaluating Make should note that more complex setup than zapier — steeper learning curve for complete automation beginners. For organizations whose requirements align with Make's strengths, it represents a well-considered investment. We recommend starting with the free tier or trial where available before committing to a paid plan.
Disclosure: All opinions and reviews are entirely our own.
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Have you used Make? Share your experience to help others decide.
Switched from Zapier after hitting its limits and Make has been a revelation. The visual scenario builder lets me see the full automation at a glance. Operations-based pricing means complex multi-step scenarios do not cost more than simple ones. The data manipulation capabilities — JSON parsing, array manipulation, formula functions — are in a different league.
Our marketing operations team runs 40+ scenarios covering lead routing, CRM sync, email automation and reporting. Make handles all of it reliably at reasonable cost. The error handling is excellent — scenarios fail gracefully and provide clear debugging information. The AI integration modules have opened new automation possibilities.
More powerful than Zapier but requires more thought to set up correctly. The learning curve is real but worthwhile. Our e-commerce automation handles order processing, inventory updates and customer communications across six platforms without any code. The team workspaces could be improved for managing shared scenarios across departments.