SendPulse is a Ukrainian multi-channel marketing automation platform enabling businesses to communicate with customers across email, SMS, web push notifications, WhatsApp, Facebook Messenger, Telegram and Instagram chatbots from a single unified platform. This multi-channel approach is SendPulse's defining characteristic — rather than specialising in email, it provides an integrated communication infrastructure for coordinating campaigns across all digital touchpoints customers use. The platform's Automation 360 feature enables sophisticated cross-channel workflows where, for example, an email non-opener automatically receives a follow-up push notification, and a push notification clicker receives an SMS with a time-sensitive offer. SendPulse also includes a no-code chatbot builder, a landing page builder, a website builder and an online course creation platform. The free plan supports up to 500 subscribers with 15,000 monthly email sends.
🌐 Website: https://sendpulse.com/
💡 Key Insight: SendPulse's Automation 360 creates cross-channel workflows where email non-openers automatically receive push notifications and SMS follow-ups — coordinating all your marketing channels intelligently without any manual management.
SendPulse excels at multi-channel reach but trades off some email marketing depth compared to dedicated platforms. Explore all features →
How does SendPulse compare against the closest alternatives? Highlighted row = SendPulse. Pricing verified April 2026.
| Competitors | Core Focus | Automation Depth | Integrations | Pricing Model | Best For |
|---|---|---|---|---|---|
| SendPulse | Email + SMS + chatbots + push notifications | Very High (Automation 360 workflows) | Very High (email, SMS, push, chatbots) | Subscriber + usage-based | SMBs, startups, multichannel marketing |
| Mailchimp | Email + marketing suite | High | Email + ads | Subscriber-based | SMBs |
| Brevo | Email + SMS + transactional | High | Email + SMS | Volume-based | SMBs |
| ActiveCampaign | Email + CRM + automation | Very High (CRM workflows) | Email + CRM | Tiered | Advanced marketers |
| GetResponse | Email + funnels + webinars | Very High | Email + webinars | Subscriber-based | Marketers |
| MailerLite | Email + landing pages | Moderate | Subscriber-based | Startups | |
| HubSpot Marketing Hub | All-in-one CRM + marketing | Very High | Multi-channel | Tiered (expensive) | Enterprises |
Pricing sourced from the official website. Confirm latest pricing at https://sendpulse.com/ →
| Plan | Price | What's Included | Type |
|---|---|---|---|
| Free | $0 | Up to 500 subscribers, 15,000 emails/month, basic automation, templates | Free |
| Standard | $9.60/month | Unlimited emails, automation workflows, segmentation | Paid |
| Pro | $11.52/month | Advanced automation, A/B testing, integrations, priority support | Popular |
| Enterprise | Custom | Dedicated IP, advanced analytics, full automation, enterprise scaling | Paid |
SendPulse occupies a distinctive position as a genuinely accessible multi-channel platform. For businesses that want to coordinate communication across email, SMS, push notifications and messaging app chatbots without multiple platform subscriptions, SendPulse delivers remarkable breadth at a price point few alternatives can match.
The trade-off is depth — SendPulse's email marketing capabilities, while functional, do not match the sophistication of dedicated email platforms. Businesses whose primary requirement is excellent email marketing should choose a dedicated email platform. For businesses prioritising multi-channel orchestration and chatbot automation, SendPulse provides the most accessible entry point available.
Disclosure: All opinions and reviews are entirely our own.
Disclosure: All opinions and reviews are entirely our own.
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Have you used SendPulse? Share your experience to help others decide.
SendPulse unified our customer communication across four channels previously managed with four separate tools. Email campaigns, WhatsApp chatbot, push notifications for flash sales and SMS for urgent announcements — all coordinated through Automation 360. The cost saving compared to separate subscriptions is substantial.
The chatbot builder for WhatsApp has transformed our customer service workflow. We automated responses to 70% of common inquiries, freeing the team for complex cases. The Automation 360 cross-channel sequences — where email non-openers get a push notification, then an SMS if they still do not engage — have genuinely improved our campaign reach rates.
Using SendPulse for my online education business because it handles email nurture sequences, course delivery and chatbot-based student support from one platform. The cross-channel automation is the standout feature — a student who does not complete a lesson gets an email reminder, then a push notification, then a Telegram message if needed. Course completion rates have improved significantly.
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