Keap (formerly Infusionsoft) is an AI-powered CRM and marketing automation platform that empowers entrepreneurs, freelancers and small businesses to manage sales, leads and client communication — all in one place. Built to simplify business growth, Keap combines AI-driven workflows, smart lead scoring, automated follow-ups and payment processing to help users save time and increase revenue. It uses artificial intelligence to analyze customer behavior, personalize communication and automate repetitive marketing tasks — enabling teams to focus on closing deals and building strong relationships. Whether you are running a coaching business, agency, or e-commerce brand, Keap helps you automate your customer journey from first contact to payment.
🌐 Website: https://keap.com/
💡 Key Insight: Keap's automation can move a new enquiry from web form to personalized follow-up sequence to booked appointment to invoice — all in a single automated pipeline requiring no human intervention whatsoever.
Keap has clear strengths and limitations worth knowing. Explore all features →
How does Keap compare against the closest alternatives? Highlighted row = Keap.
| Competitors | Best For | Core Strength | Marketing & Sales Automation | CRM & Pipeline Features | Key Advantage |
|---|---|---|---|---|---|
| Keap | Service businesses, coaches & SMBs | CRM + sales & marketing automation | Email automation, appointments, invoicing, SMS | Built-in CRM & sales pipeline | Best all-in-one automation platform for small businesses |
| HubSpot CRM | Growing businesses & startups | Inbound marketing + CRM | Marketing automation, email campaigns | Advanced CRM ecosystem | Strong free plan & integrations |
| ActiveCampaign | SMBs & ecommerce brands | Automation workflows | Behavioral email automation & segmentation | Basic CRM | Excellent automation builder |
| GoHighLevel | Agencies & marketers | Agency automation platform | Funnels, SMS, email, workflows | Built-in CRM | Best white-label agency solution |
| Pipedrive | Sales-focused SMBs | Pipeline management | Basic automation & email sync | Sales-focused CRM | Very easy sales pipeline management |
| Salesforce | Enterprises | Enterprise CRM ecosystem | Enterprise-grade automation & AI | Advanced CRM customization | Most scalable CRM platform |
Pricing sourced from the official website. Confirm at https://keap.com/ →
| Plan | Price | What's Included | Type |
|---|
Keap is a strong choice for service-based smbs needing crm, email automation and appointment booking, offering all-in-one automation from lead capture through to payment collection. The platform has established itself in the Marketing Automation space with consistent delivery and active product development.
Teams should note that high starting cost at $299/month may not suit very small businesses. For organizations whose requirements align with Keap's strengths, it represents a sound investment. We recommend evaluating the free trial or demo before committing to a paid plan.
Disclosure: All opinions and reviews are entirely our own.
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Have you used Keap? Share your experience to help others decide.
Keap runs our entire client acquisition system. Lead comes in from our website form, gets a personalized follow-up sequence, books a call automatically, gets a reminder and then an invoice after the call — all without my team doing anything manually. That automation pays for itself every month multiple times over.
Powerful platform but requires real commitment to learn. The automation builder is flexible and once you understand the logic, you can build sophisticated business processes. 24/7 support is genuinely helpful when you get stuck. The price is high but so is the value when fully implemented properly.
Keap does what it promises but it is complex and expensive. For very small businesses just starting with automation, the learning curve and $299/month price tag is significant. Once you are up and running the automation is powerful. Just be prepared to invest time in proper setup before seeing returns.